Created by Dan Schneider, iCarly.com was introduced in the pilot episode as the central platform where Carly Shay, her best friend Sam Puckett, and tech‑savvy brother‑figure Freddie Benson produced daily videos. Within the series, the site served as a narrative device, showcasing user‑submitted clips, live chats, and sponsor integrations that mirrored early Web 2.0 community sites and contributed to the show's meta‑commentary on teenage internet culture.
After the original broadcast, the fictional iCarly.com was briefly mirrored by an official promotional site that hosted episode clips, games, and a message board, aligning the series with emerging social‑media trends. The site was retired in 2014 but resurfaced in 2021 alongside the iCarly revival on Paramount+, where a renewed iCarly.com offers streaming access, behind‑the‑scenes content, and a curated fan community, cementing its role as a cross‑media hub.